Why modular tent systems are the future of event design

And how they unlock endless creative possibilities

According to multiple sources, including Momentus, sustainability has become a major focus in event planning. We already touched on this in a previous article, called “planning a sustainable event, where we explored how reusability and smart design can help reduce the footprint of temporary setups. One solution that ticks all these boxes? Modular tent systems.

But what exactly makes modular structures so essential in today’s events landscape? Let’s take a closer look at how these systems are reshaping the way events are built, customized, and experienced.

Table of contents

What is a modular tent system?

The building blocks of better event spaces

Modular tent systems are structures made from parts—modules—that can be joined together in countless ways. Think of them like building blocks: you can combine them to form different sizes, shapes, and layouts depending on what the event calls for.

Whether you’re hosting a rooftop product launch, an outdoor pop-up bar, or a 500-person festival tent or VIP tent, modular tents offer flexible event space that scales with your needs. They’re perfect for everything from cozy beer tents to expansive brand activations. And the best part? You can reconfigure, repurpose, and reuse them again and again.

Rethinking Event Setup with Modular Flexibility

Why adaptability is everything in modern event planning

The events industry is fast-paced and always changing. One day it’s an intimate dinner setup, the next it’s a high-energy brand activation. That’s where the modular mindset really shines.

Need to switch things up last minute? Modular tents make that easy. Add a side section, remove a panel, or zip two structures together—no stress. You’re never stuck with one layout, and that adaptability makes all the difference when planning multiple events or working with a challenging venue.

Closeable options
Dinner setup with Crossover structures connected
Dinner setup with Crossover structures connected
Volkswagen
Hexadome with crossover structures – brand activation
Hexadome with crossover structures – brand activation
Cambridge horse racing
Fans in stadiums Hexadome with Crossover structures connected at horse race event
Fans in stadiums Hexadome with Crossover structures connected at horse race event

Scaling up or down-your way

From micro pop-ups to mega setups, it all just fits

From small activations to full-scale festivals, modular tents let you grow or shrink your space without starting from scratch. Connect LoungersCrossovers, or even Hexadomes to create the exact setup you need—and rework it as many times as you like.
It’s event space that grows with your ideas.

Every Square Meter Counts

Design smarter with space you can actually use

Traditional setups often waste space. With modular systems, you design to fit your footprint—no more awkward gaps or overcrowded corners. You can even create different zones within one connected structure: a lounge area, a main stage, a bar, or a private VIP room.
With modular tents that zip together, every area has purpose—and style.

Lounge area with Crossover structures connected
Lounge area with Crossover structures connected Slide Content
360 projection
modular tent system festival Modular tent system at festival
modular tent system festival Modular tent system at festival
VIP tent deck with connected Crossover structures
VIP tent deck with connected Crossover structures

Rethinking Sustainability One Tent at a Time

How reusability is shaping the future of greener events

Modular tent systems aren’t just smart—they’re sustainable. Built for long-term use and designed to be reconfigured for different setups, they help reduce material waste and lower your carbon footprint over time.
Add in compact transport packaging, fast setup, and durable all-weather materials, and you’ve got a win-win for the planet and your production budget.

Desperados

Desperados Crossover Structure in different setups

Desperados

Desperados Crossover Structure in different setups

Desperados modular tent

Desperados Crossover Structure in different setups

Make It Yours with Creative Customization

Let your brand do the talking—visually

With modular structures, customization isn’t a bonus—it’s expected. From printed sidewalls and full-color covers to embroidered cushions and laser-cut bar panels, you can create an experience that feels uniquely yours.
Your brand deserves to stand out. With the right design choices, your setup becomes part of the story.

Fast Setup, Smart Logistics

Why efficient installation saves more than time

Most modular tents are up in under an hour—with no heavy tools, no massive crew. That’s ideal when you’ve got tight schedules or multiple venues to hit.
Add to that: compact storage, easy transport, and weather-resistant designs. It’s everything you need for seamless global brand activations or touring events.

Crossover M

38 M2
0:45
315 kg
Seated ~ 25 people | Standing ~ 76 people

BUILT FOR EVERY OCCASION, IN EVERY CONDITION

Versatility that works wherever you go

Need a winter pop-up restaurant tent or a sun-soaked beach gazebo at a seaside event? No problem.These structures also work just as well for a lively party tent or a sleek trade show tent setup. Thanks to smart add-ons like transparent walls, heaters, lights, and AV mounts, these setups adapt easily to any theme or season.

THE BIG PICTURE: SMARTER, GREENER, MORE CREATIVE EVENTS

Why the modular mindset is here to stay

We’re moving into a future where event spaces need to be everything at once: sustainable, flexible, efficient, and beautifully on-brand. Modular tent systems offer exactly that—and more.

By giving planners the tools to rethink how spaces are built, used, and reused, modular systems are changing the game. And for those who want to lead the way in creative, future-focused event design?

Modularity isn’t just an option—it’s the answer.